58% of all ecommerce is concentrated in just six companies. And just four Chinese companies account for almost half of global digital sales, writes Forbes.
Global ecommerce reached $3.4 trillion last year, according to a new report from Activate Consulting. Thousands of brands and retailers divvy up just 37% share of that, while six giants who are mostly Chinese companies vacuum up more than half of the pie. One key reason: retail in China is simply much more digital than it is in Europe or North America.
The biggest digital commerce companies, with the percentage of the global ecommerce market that they own:
- Taobao.com: 15%
- TMall.com: 14%
- Amazon.com: 13%
- JD.com: 9%
- Pinduoduo: 4%
- eBay: 3%