Mexicans are spending more and more online and appear to be adopting some of the luxury shopping habits of their American neighbors. How does this affect digital fraud problems and anti-fraud systems? Here is a recent study by SapioResearch for the security firm ClearSale in Great Britain, Australia, and Mexico.
Almost 22% of interviewed buyers report buying something once or twice a week, while 23% do so at least once every two weeks. At least 53% of them have increased this regularity in the last six months.
The average spending a month of Mexicans
Mexicans spend an average of 2,472.45 pesos a month ($ 117), according to the report. A total of 36% allocate less than 1,215 pesos, 44% between 1,215 and 2,836 and 18% are spending between 2,837 and 9,697 pesos … 2% affirmed to exceed that monthly amount.
This is different from Australian, Canadian, and British respondents, who mostly report lower levels of spending. This may translate into the fact that many e-shoppers in Mexico still belong to above-average socioeconomic levels, as their spending structure more closely resembles that of US consumers.
The Mexicans buy IT, fashion, household items
The Mexican women in this study spend less money on average than their male counterparts: 2,212.86 vs. 2,725.64 pesos. In fact, 43% of them are in the first level of expenditure (less than 1,215 pesos), compared to 29% of men.
However, these numbers don’t tell the whole story. When asked which items they are likely to buy online, respondents in Mexico assigned first place to electronics and technology products (63%), a category that is preferred globally by men (67% vs. 42% of women). women). But the next four classes of products are household items, fashion, beauty items, and books, where women are in the majority.
Among the most visited e-commerce sites in Mexico in 2019, four are clearly related to fashion and home goods: Liverpool , Sears , Coppel, and The Home Depot , while others such as Amazon , Walmart and Mercado Libre owe a share. important of your sales to these categories.
Fashion, an expanding category in Mexico
Fashion itself is an expanding category, where large firms from all market segments, from El Palacio de Hierro to H&M and Bershka compete with small boutiques, such as Mexicouture or Hi-Bye, with e-stores of famous brands, such as Mango and Nike , or even global high-fashion venues, like Farfetch. The low-budget segment is served by discount firms such as Linio, Privalia, and Ösom.
Overall, 77% of women think online fraud is common, compared to 75% of men, and they are more aware of credit card fraud (76% vs 73%) and phishing scams ( 69% vs. 67%). Additionally, a higher proportion of women think that preventing online fraud is the responsibility of the website (35% vs. 28%). Consequently, only 34% think stores are being overly cautious about fraud protection and 51% believe that protection is more important than privacy. Mexicans in general are not put off by the existence of many security measures while shopping (57%).