Diamonds are a girl’s best friend and they also are forever, isn’t it? Well, dropshipping luxury items and jewelry can quickly become YOUR best choice, if you’re doing it right! With close to 1 million pieces of jewelry only on Aliexpress and a market that’s going to reach $250 billion this year, it isn’t a luxury to sell jewels online.
Huge market for luxury and jewelry items
In 2019, more than 29 million people purchased jewelry online. Daily! So buying and selling jewelry online is big business and can be hugely lucrative! Dropshippers like yourself can offer rings, necklaces, bracelets, anklets, or belly rings, just to name a few. Each of these products can be made from hundreds of different mediums such as gold, diamonds, gemstones, shells, beads, and many many more materials.
In fact, jewelry is so diverse that if you start digging into the multitude of options, you may find your head spinning. For each unique piece comes a unique design and so on.
Your customers will constantly be on the lookout for new pieces to add to their wardrobe. In order to make sure you have these new hot items in stock, you need to know about the trends even before the most devout fashionistas out there.
How can you be in the loop for the greatest jewels out there and all the trends? One of the best ways is to follow jewelry blogs such as:
- Gem Gossip – This blog was created by Danielle Miele, an avid jewelry collector. She mainly blogs about the different types of jewelry she finds on her travels but keeps her followers in the loop with what’s hot right now.
- The Jewelry Loupe – Created by jewelry blogger Cathleen McCarthy, who is highly knowledgeable in jewelry and fine art. She has been a contributing editor for several high-profile magazines, so you know she’s well-informed.
- Gem Obsessed – This blog was created by Cheryl Kremkow, who discusses the most innovative jewelry on the market. She often writes blog articles on topics like celebrity jewelry, jewelry design, and jewelry trends.
Check out this article to find more jewelry bloggers.
You can also follow various vloggers or Youtube channels, like the one from Andrew Piddor, to find out trends in the luxury industry.
Advantages and disadvantages of dropshipping luxury items and jewels
Jewelry really doesn’t take up much packaging space and it’s generally light, both of which make it a great product to dropship. Thanks to small packaging, your shipping costs will be relatively low. Unlike clothing, most customers don’t need to try on every piece of jewelry to know whether or not it will fit.
Jewelry is a commodity that has been around since the dawn of humanity and has only become more popular and versatile. While traditional items, such as necklaces and earrings, have remained jewelry staples, there are always new styles and trends emerging, providing market entry points for online sellers.
The fact that there’s such a wide range of price points for jewelry means the market can be divided up and shared between many players. There are high-end dealers for expensive, luxury items, all the way down to cheap, everyday fashion items. Jewelry is never going away and is only expected to increase in popularity, so now’s as good a time as any to dropship jewelry.
On the flip side, the competition in this market is quite huge – there are thousands of players trying to lure clients all over the world, so you need to…
Research your competitors
Before launching your online jewelry store, you’ll want to do some research on top performers in the space.
Both Dogeared and Dana Rebecca Designs deliver top-notch ecommerce websites. Each online store is composed of a user-friendly website design, seamless cart functionality, mobile optimization, promotional campaign management, and high-quality product and marketing content.
Dogeared allows users to easily navigate the entire customer journey, from the homepage to the product detail page, to checkout.
Their gateway marketing content highlights current promotions, new products, and seasonal collections, while detail pages offer more in-depth information including reviews, product details, and specifications.
How should you build your store – functionality, UX, Mobile
Determine necessary site functionality for your online jewelry store
To ensure your online jewelry store is set up for success, you’ll need the following site functionality:
- User-friendly web design.
- Mobile optimization – if you will not sell very expensive products, count on impulse buying “on the go.
- High-resolution product and marketing content. Jewelry photos count as more than 1000 words!
- Social media integration. Create followers and fans!
- SEO features and fully customizable URLs.
- Product management tool.
- Promotional campaign management.
- Cross-sell and up-sell capabilities.
- Detailed shipping options.
- Security features.
- Advanced payment.
- Clear return policy and FAQ.
These functions are essential to your online business because they support your marketing strategy, frontend and backend operations, and security measures.
With support like this, successfully managing your online jewelry brand will be easier than you ever imagined. It’s a win-win for both your company and your customers.
What type of jewels will you sell online?
Any type of jewelry can convert sales online. Take the time to identify and define what type of jewelry you want to sell. This will make things clearer for your customer base, and save you time and energy in the long run. Let’s explain these categories:
Jewelry that incorporates high-quality metals and precious stones like diamonds and sapphires, executed with superior craftsmanship. It highlights the high quality of materials over unique craftsmanship. Expensive materials can be cost-prohibitive, but mean higher returns when you make a sale.
Handmade jewelry often shows not only the skill of the jeweler but their artistic style, as well. Semiprecious stones and more unusual materials are used to create unique pieces. Customers are drawn to this one-of-a-kind quality. It allows them to purchase something that feels truly special, without having to splurge on fine jewelry.
This type of jewelry is often fun, on-trend, mass-produced, and made from inexpensive materials. This makes it super affordable to consumers, but also means that you will have to sell a lot to turn a considerable profit.
Vintage and estate jewelry have become an increasingly popular option for ecommerce. Some folks just have a great eye and love scouring flea markets and estate sales. Vintage jewelry gives buyers the opportunity to buy something fairly unique, and something with history.
Glittery and hi-res photos – more important than all other niches
Jewelry is all about looking good – in a brick and mortar store, a lot of attention goes into the lighting and placement of each piece.
Online is no different, except that customers can’t go up and examine your products. Instead, you have to make them shine in different ways. Here are our top tips…
Customize Your Store
Most people probably don’t want to buy jewelry from a dirty, falling-down shop on a sketchy street, right? Well, how you design your storefront sends similar messages to online customers. A well-designed storefront can increase customer trust and help to show off your products at the same time.
Ecommerce builders give you the most control over your storefront’s design, which is why they’re so good for businesses – you can tailor your branding to your customers in order to encourage more sales.
If you’re selling through a marketplace then your branding options may be limited – still, think carefully about what you can control, such as the tone of voice you use for your copy and the photo you use for your profile.
Write a Captivating Description
With an online store, you can’t notice which item the customer is eyeing up – you can’t stroll over and use your awesome sales skills to entice them into making a purchase. What you can do, though, is write an enticing, persuasive, and informative product description!
Take High-Quality Images – use gorgeous models
Your stunning description alone won’t be enough to make shoppers click that buy button. People want to see what they’re getting, so you need to take some professional photos of your products.
Think about the background, the lighting, and the overall quality of the photo – is it in focus? Is it pixelated? Make it a good size and take snaps from multiple angles. It’s usually a good idea to have photos of the jewelry both on its own and being modeled as part of an outfit.
Before moving on, make sure you have:
- Customized your storefront to match your branding
- Written descriptive, persuasive product descriptions for each item
- Taken at least one high-quality product photo for each item and uploaded them
Gold tip: Avoid fake products – at all costs! Order a sample prior to selling
This is probably the most important tip we can offer you, and it goes as well to watches as jewels. By avoiding fake products, you’re saving your customers (and yourself) from grief. Did you know that brand-name jewelry (like Tiffany and Co., Bvlgari, and Gucci) are all victims of counterfeiters?
One sure-fire way to avoid selling fake jewelry is by only supplying materials from suppliers who are members of the BBB (Better Business Bureau).
it’s easy to spot fake jewelry. Most fake products will turn your skin green after a while (and, in some serious cases, can cause rashes). This ring, however, looks like costume jewelry, so the buyer should have seen this coming.
There are so many suppliers out there currently selling cheap products. Here’s the problem, though: If you’re caught selling knock-off items, you could have your website shut down. You could even face prosecution by the original brand owner!
Even if that doesn’t happen, your customers will still be unhappy and won’t come back.
Think about it – would you rather buy items at a higher cost to please your customers (and keep your store up and running), or buy dirt cheap knock-off items and get tons of negative reviews?
The answer should be simple: stay away from fake products.
Run Strategic Facebook & Instagram Advertising Campaigns
Facebook campaigns will quickly become your best friend. Because you’re able to target consumers according to certain demographics (age, gender, and location) you’ll be able to reach a multitude of people whether they’re currently connected to your business, or not.
You’re also able to set a strict daily budget as well as select how long you want your advertising campaign to run.
Have you successfully sold jewelry online? Let us know how you’ve built your store!